THE BEAUTIFUL STORY
FROM invention to innovation

For 40 years, Lâg has combined tradition and innovation to create guitars that redefine styles and 
reimagine everything a guitar can be. Bold designs, selected woods and cutting-edge technology, 
here is the story of Lâg since its creation in a few dates. 
The culmination of decades of work, Lâg guitars cultivate Occitan roots, founding elements of our history 
since these first models carefully crafted in the Lâg workshop in Toulouse more than 40 years ago. 
Even today, the journey continues...


1981 Creation of lâg in Toulouse
2003 LÂG joins the ALGAM group
2009 Gérard GARNIER, founder of ALGAM, launches the Tramontane range
2016 Collaboration with Maurice Dupont
2011 Opening of the LÂG factory
2018 Launch of the Smart Guitar
2023 Launch of the GREEN GUITARS range